PepsiCo Demand Spaces

In-depth analysis of 11 European markets to uncover opportunities for growth in snacks and beverages

  • Post-pandemic forecasting of consumer demand across Europe.
  • Prioritisation of consumer needs and occasions to drive growth in each market.
  • Production of quantified demand frameworks and packs to embed insight within PepsiCo.
  • Flexible on-demand data consultancy to support the strategic insights team at PepsiCo.

 

“Julian used his extensive knowledge and experience to improve our methodologies and approach creating a better end-result for the business.”
Richard Clifford, PepsiCo.

Study sample: 20,000 online interviews with buyers of snacks and/or beverages in 11 European markets

 

 

Can we help you?