NPD testing with bespoke taste panels and in-restaurant reaction surveys.
- Tim Hortons is a Canadian coffeehouse and restaurant chain that is growing rapidly around the world. Whilst rooted in coffee and bakery products, it has ambitions to compete with the major QSR brands in the UK and is developing best-in-class products that will entice people away from their favourite QSR choices.
- Sketch helped Tim Hortons optimise products through a series of product tests with consumers, either through rapid turnaround taste panels or larger in-restaurant product reaction tests where quantified validation is required.
- We provided NPD insights into beef burgers, chicken burgers, breakfast items, melts/toasties, dough nuts and the iconic lattice fries.
