Faster. Smarter. Sharper.

We’re a modern insights consultancy built for the pace of today’s food and beverage world.
We combine research expertise, cultural intelligence and AI-powered acceleration to turn questions into clarity and insight into action — in days, not months.

Sketch helped us refine to data from historical consumer studies together with category data. This allowed us to define a new simplified pricing structure for our Rescue Brand in the UK.”

"I would highly recommend Sketch to anyone wanting to use customer insight as part of their business strategy."

Julian used his extensive knowledge and experience to improve our methodologies and approach, creating a better end-result for the business.”

”We had the opportunity to work with Sketch on a significant 3-part project spanning quantitative and qualitative research. The result is a solid and rich research which we tested in the real world with industry experts and consumers.”

"We worked with Julian and Sketch on a piece of purchase intent research around a new business opportunity. We were really impressed with his consultancy, guidance and the level of insight delivered. So much so that we immediately commissioned additional consumer research for both our Sawday’s and Canopy & Star brands".

Insight only matters when it moves things forward. We work with brands, operators and suppliers to understand consumers, shape strategy and accelerate innovation. Every project is led by experienced consultants who know the category and care about results.

What we do

We are a dynamic market research company – we simplify the complex, take ownership of issues, and deliver actionable business intelligence.

1

Understand People and Markets

We design research that uncovers what people really think, feel and do – across menus, brands and categories.
From quick-turn surveys to deep cultural analysis, we bring together data, behaviour and emotion to reveal what drives demand.

Expertise:

U&A studies • Pricing and segmentation • Trend sensing • Expert interviews • Demand space mapping

2

Shape Strategy and Innovation

We turn data into opportunity.
Our insights help clients refine propositions, sharpen pricing and find growth in competitive markets.
We work across food, drink and hospitality to make sure every decision is commercially grounded and future-ready.

Expertise:

Concept testing • Proposition development • Menu optimisation • Category growth strategy

3

Accelerate Ideas with AI

Our virtual innovation lab, Sketch Kitchen AI, blends human expertise with intelligent AI chef personas to explore ideas from every angle.
It helps teams name, test and stress-test concepts faster and smarter before budgets are committed.

Use it to:

Spot whitespace • Refine innovation routes • Build and validate new ideas with real-world relevance

WHY SKETCH INSIGHT

We move fast, think deep and deliver clarity.
From global brands to challenger operators, we help teams make smarter decisions with confidence and speed.

Human insight. AI acceleration. Commercial impact.