Make better business
decisions with evidence
Sketch works across three different areas: Data, Insight, and Consultancy.
Any project can encompass one, two, or all three of these areas.
Furthermore, Sketch can be either engaged to run a project itself, or to work alongside an existing agency.
What’s in our Tool Kit?
We use a blend of quantitative and qualitative techniques to provide insights into consumer behaviour for our clients.
This helps them to better understand their consumers in order to make informed decisions.
1
WHERE TO COMPETE
Where are the growth opportunities for your business?
Consumer Demand Frameworks
Understand how to find and measure consumer demand spaces that exist in your market.
We can quantify these spaces for you, in terms of the number of available consumers and the potential spend, helping you to prioritize your budgets with confidence.
Consumer Segmentations
Understand how to arrange your consumers into meaningful groups to which you can market.
We will help you to create a clear strategy which prioritizes the consumer groups that your business should look to either nurture, steal from competitors, or avoid.
Usage and Attitude Studies
If you need to understand your market at a deeper level, then we can help you explore who is buying, what they are buying, from where, and how often.
Crucially, we can also help you to understand the relationship between consumer attitudes / opinions and their consumption habits.
This is a powerful tool that helps your business to quickly understand the consumer dynamics of your market.
Trend Analysis & Forecasting
If you are struggling to keep track of consumer trends and what is influencing them…Sketch can help.
We have extensive experience in identifying trends, understanding where they have come from, and predicting where they may go in the future.
Culture and Cohort Explorations
Whether you want to understand a niche sub-culture or mainstream supermarket shopper, our consumer explorations will bring to life your target cohort using a mixture of qualitative and quantitative techniques.
Our deliverables are thought-provoking and engaging, providing actionable guidance on how best to meet the needs of a target group.
Strategy Workshops
Sometimes you need to bring together groups of people to help decide on the future direction of a business division.
We can help to organize, structure, and facilitate these sessions, leaving you to focus on making a valuable contribution during the session itself.
Sessions can vary from two hours to two days – we have the commercial experience to make your workshop a success.
2
HOW TO WIN
Which products or services will win in these opportunity spaces?
Product and Service Innovation
Establishing a successful innovation programme is one of the most exciting and challenging processes that a business can undertake.
At Sketch, we can help you with product, process and business model innovation.
We have a small, expert team experienced in designing and delivering innovation programmes from both an agency and client perspective, striking the right balance between creativity and pragmatism.
We believe that successful innovation is the ability to translate ideas or concepts into commercial growth.
Please Contact Us to find out about our five-stage innovation process.
Concept, Product and Communication Testing (pre-launch)
Test multiple product / service ideas with your target consumers.
Fast-turnaround and insightful responses to concepts will allow your business to progress the most appealing ideas with confidence.
Pre-launch testing can also include taste tests for food businesses or prototype testing, where it is necessary to touch and feel a product.
Instant product, service and shopper journey feedback
The rapid progression of digital tools has enabled customer feedback to be visible instantaneously, either via consumer photos, videos, or text responses.
We can help you develop a customer feedback programme that will provide regular and relevant insight into how your business is performing and how it can be improved.
This could be an annual snapshot of customer feedback or a more regular stream of insight, depending on your needs.
Customer Closeness Programmes
Delving into the lives of your customers is not just a short, one-off task.
Sketch can create customer communities for you to tap into, either on a regular or an ad hoc basis.
Online communities and video interviews are powerful ways of unearthing rich insights about the lives of your customers, all whilst keeping costs down.
Range and Price Optimization
Understanding why people buy or would consider buying your products / services is a powerful insight that can be used to inform your range optimization decisions.
This insight becomes even more powerful when coupled with an understanding of how your could products / services overlap and cannibalize each other.
We are experienced in using conjoint-based research to inform range and menu decisions, providing simulator tools which allow different price, promotion, and product scenarios to be tested.
3
WHAT TO TRACK
How do you measure success?
Market Share Analysis and Reporting
Having access to market data which clarifies your competitive position is an essential component of the research toolkit.
We have extensive experience in creating bespoke studies or working with existing data sources to clarify your position and enable you to prioritize growth opportunities.
Deliverables can be fully customized to your needs and include interactive dashboards which can be used on any device.
Brand Tracking
It is vital to continually be aware of the health of your brand.
This can either be a foundational benchmark of brand health or a specific tracking exercise; for example, to see whether a recent advertising campaign has been successful?
We are very experienced in optimizing existing brand trackers and creating new ones from scratch.
Satisfaction & Net Promoter Score (NPS) Tracking
We can help you measure your customer satisfaction / NPS levels and provide clear guidance on how to improve your retention levels and grow spend.
This can be achieved through digital survey responses, shopper intercept interviews, mystery shoppers, or a combination of all three.
Our fieldwork teams operate around the UK and can be deployed at short notice.
We also have access to international fieldwork teams, meaning we can handle multi-country programmes.
What’s in our Tool Kit?
We use a blend of quantitative and qualitative techniques to provide insights into consumer behaviour for our clients.
This helps them to better understand their consumers in order to make informed decisions.
WHERE TO COMPETE
Where are the growth opportunities for your business?
Understand how to find and measure consumer demand spaces that exist in your market.
We can quantify these spaces for you, in terms of the number of available consumers and the potential spend, helping you to prioritize your budgets with confidence.
Understand how to arrange your consumers into meaningful groups that you can market to.
We can help you create a clear strategy which prioritises the consumer groups that your business should look to either nurture, steal from competitors, or avoid.
If you need to understand your market at a deeper level, then we can help you explore who is buying, what they are buying, from where and how often.
Critically, we can also help you to understand the relationship between consumer attitudes/opinions and their consumption habits.
This is a powerful tool that can help your business quickly understand the consumer dynamics of your market.
If you are struggling to keep track of consumer trends and what is influencing them…then we can help.
We have extensive experience in identifying trends, understanding where they have come from, and predicting where they may go in the future.
Whether you want to understand a niche sub-culture or mainstream supermarket shopper, our consumer explorations will bring-to-life your target cohort using a mixture of qualitative and quantitative techniques.
Our deliverables are thought-provoking and engaging, providing actionable guidance on how best to meet the needs of a target group.
Sometimes you need to bring together groups of people to help decide on the future direction of a business division.
We can help to organize, structure, and facilitate these sessions, leaving you to focus on making a valuable contribution during the session itself.
Sessions can vary from two hours to two days – we have the commercial experience to make your workshop a success.
HOW TO WIN
Which products or services will win in these opportunity spaces?
Establishing a successful innovation programme is one of the most exciting and challenging processes that a business can undertake.
At Sketch, we can help you with product, process and business model innovation.
We have a small, expert team experienced in designing and delivering innovation programmes from both an agency and client perspective, striking the right balance between creativity and pragmatism.
We believe that successful innovation is the ability to translate ideas or concepts into commercial growth.
Please Contact Us <hyperlink> to find out about our five-stage innovation process.
Test multiple product/service ideas with your target consumers.
Fast-turnaround and insightful responses to concepts, will allow your business to progress the most appealing ideas with confidence.
Pre-launch testing can also include taste tests for food businesses or prototype testing where it is necessary to touch and feel a product.
The rapid progression of digital tools has enabled customer feedback to be visible instantaneously, either via consumer photos, videos, or text responses.
We can help you to develop a customer feedback programme that will provide regular and relevant insight into how your business is performing and how it can be improved.
This can be an annual snapshot of customer feedback or a more regular stream of insight, depending on your needs.
Delving into the lives of your customers is not just a short, one-off task.
Sketch can create customer communities for you to tap into on either a regular or an ad hoc basis.
Online communities and video interviews are powerful ways of unearthing rich insights about the lives of your customers, all whilst keeping costs down.
Understanding why people buy or would consider buying your products/services is powerful insight that can be used to inform your range optimization decisions.
This insight becomes even more powerful when coupled with an understanding of how your could products/services overlap and cannibalize each other.
We are very experienced in using conjoint-based research to inform range and menu decisions, providing simulator tools that allow different price, promotion, and product scenarios to be tested.
WHAT TO TRACK
How do you measure success?
Having access to market data which clarifies your competitive position is an essential part of the research toolkit.
We have extensive experience in creating bespoke studies or working with existing data sources to clarify your position and allow you to prioritize growth opportunities.
Deliverables can be fully customized to your needs and include interactive dashboards which can be used on any device.
Understanding the health of your brand on a continuous basis is vital.
This can either be a foundational benchmark of brand health or a specific tracking exercise; for example, to see whether a recent advertising campaign has been successful or not.
We are very experienced in optimizing existing brand trackers and creating new ones from scratch.
We can help you measure your customer satisfaction/NPS levels and provide clear guidance on how to improve your retention levels and grow spend.
This can be achieved through digital survey responses, shopper intercept interviews, mystery shoppers, or a combination of all three.
Our fieldwork teams operate around the UK and can be deployed at short notice.
We also have access to international fieldwork teams, meaning we can handle multi-country programmes.
Can we help you?
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