Let’s talk about chicken, fast-food chicken…
I have worked with QSR and fast-casual operators for a number of years, and chicken has always been chasing the limelight but not quite getting the number spot ahead of beef. It’s usually beef first, and then what can we do with chicken, with the obvious exception of KFC. Well, chicken is now in pole […]
MRS Awards Finalist
Here is short video summarising the SKETCH award entry and the role of the ICG. Fingers crossed for the 4th December!
Pubs & plastic…a Gen Z perspective
It’s nearly time. Time for our great British institutions to start serving a golden elixir again. I am of course talking about the pub, which will once again be able to trade. I for one am excited and incredibly tentative, but maybe not for the reasons you might naturally assume. Yes, the idea of a […]
SpaceX and disruptive innovation
The success of the SpaceX launch prompted me to think about innovation again. It is a great example of pushing normal boundaries and innovating in an industry that is usually dominated by one or two major players. In this instance the major players are wealthy government-backed programmes. How then do the likes of Elon Musk […]
Research stifles creativity…really???
The use of metrics to provide benchmarks and progress checks is obviously a well established and successful technique. I am all in favour of using quantitative data in this way as it provides something solid to hold onto and provides a useful focal point within a business. It’s also extremely motivating if the metrics are […]
Lockdown food innovation
Lockdown is awful. We make the best of it, but being caged and limited in what we can do is stressful. Restrictions fuel innovation though and many households are exploring the kitchen in new ways. This means there is a goldmine of food and beverage innovation being posted on the main social media channels every […]
Bringing people and tech together to deliver moments of delight
To me moments of delight are when an experience surpasses your expectations and leaves you with a strong, positive emotion about the brand. This is often hard to achieve and extremely difficult to achieve consistently. The best experiences come from connecting skilled people with seamless tech, but it is not easy and the pace of […]
More bang for your insight buck
Insight is a subjective and often misunderstood term. Insight also sounds a little bit sexier than market research, which is why I think everybody is trying to be a Data Scientist or Futurologist these days. In its broadest sense, insight is the capacity to gain a robust and deep understanding of someone or something. From […]