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Biscuit-Bar Innovation - Sketch Insights | Data Driven Insights

Biscuit-Bar Innovation

Concept testing with early-stage illustrations and positioning text

Measuring the appeal of new concepts against an existing product benchmark
Dissecting concepts using survey questions, in addition to hover & click hot spots, to pinpoint common areas of appeal or contention.
Concept name, descriptor text, packaging and product visuals all assessed.
Purchase intent, brand fit, daypart and occasion data included in 1-page snapshot summaries.
Optimum range and consumer reach analysis.

Methodology:
689 online surveys with past 6 month buyers of both chocolate biscuits and chocolate confectionery, all aged 18+ and balanced against a nat. rep sample.
Each respondent shown 4 of 11 Branded Chocolate Biscuit Concepts (unpriced)
Each concept seen by approximately 250 respondents

Biscuit-Bar Innovation

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