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Honest Burgers - Sketch Insights | Data Driven Insights

Honest Burgers

Rapid consumer feedback on a new QSR concept, menu and pricing architecture.

Honest Burgers is a premium burger chain with its own butchery. It has successfully taken market share of the fast-casual market but needs to adapt as consumer preferences shift towards premium and exciting fast food.
We designed a bespoke quantitative survey for Honest Burgers and interviewed 300 of their own customers, 100 McDonald’s buyers and 100 Five Guys buyers.
The findings were used to hone the wording for the new proposition, understand which menu items are more likely to entice competitor users and validate pricing assumptions on critical products.

Honest Burgers

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