How do you define and leverage Scottish provenance for the benefit of Scottish FMCG producers, wholesalers and operators?
What we did:
- Cultural exploration – leveraging AI to take a qualitative deep-dive into Scottish Provenance, producing 6 x rich opportunity sparks.
- Expert interviews with menu creators and food decision-makers to get a sense check on the innovative opportunity sparks and what the future of Scottish provenance could look like.
- Quantified opportunity spaces in people and pounds. Defining the most compelling growth targets for Scottish FMCG producers, wholesalers and operators.
“We had the opportunity to work with Sketch on a significant 3-part project spanning quantitative and qualitative research. The result is a solid and rich research which we tested in the real world with industry experts and consumers.”
Anne-Laure Farrar, Scotland Food & Drink
