Beer brewed with surplus bread
- Due to the impact of the pandemic, Toast changed its business model to focus on a direct-to-customer offer.
- Sketch Insight helped Toast through this period of change by providing fundamental insights into its changing customer base, future consumers and the potential areas of growth for the brand.
- We did this through a mixture of consultancy on existing data, in addition to the design of a bespoke survey of Toast consumers and targets to understand beer preferences, purchase behaviours and attitudes towards sustainability.
“I would highly recommend Sketch to anyone wanting to
use customer insight as part of their business strategy.”
Louisa Ziane, Co-Founder, Toast Ale
