Innovation Through Subtraction
Sometimes the best way to move forward is to remove what’s holding you back.
Project 86 is an innovation initiative from Sketch Insight & Consulting Ltd, built around a simple but powerful belief: meaningful progress doesn’t always come from adding more. Sometimes, it comes from taking things away.
Over time, businesses, products and processes naturally accumulate complexity. Unnecessary steps, outdated thinking and inefficient ways of working can create friction, slow progress and prevent better ideas from emerging.
Project 86 challenges this complexity by questioning what is truly necessary and identifying what can be simplified, improved or removed altogether.
A Different Approach to Innovation
Rather than automatically looking for something new to add, Project 86 starts by asking a different question:
What should we remove to make something better?
The approach focuses on four key principles:
1
Identify the friction
Understand where unnecessary complexity, inefficiencies or obstacles are preventing progress.
2
Remove the unnecessary
Challenge existing assumptions and strip away the elements that no longer serve a meaningful purpose.
3
Rebuild better alternatives
Rethink and refine what remains, creating simpler, more effective solutions.
4
Test and validate
Put ideas to the test, using evidence rather than assumptions to determine what genuinely works.
Project 86 is about challenging conventional thinking, simplifying the complicated and finding smarter ways forward.
It’s an approach that places clarity, practical innovation and evidence at the centre of problem-solving.
Because sometimes, the most valuable innovation isn’t what you introduce. It’s what you choose to leave behind.